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Why should your small business use YouTube video marketing?

Video grabs Customers attention, keep their attention, and get them to take action! Mobile phones are growing at record rates and videos are the preferred medium of its users. A video on page one of Google stands out above the organic listings. People love to watch videos online!

Even if your small business is currently ranking well in Google and generating leads and customers using local Internet marketing, you know that things can change online real fast!

Every time Google makes a major algorithm change millions of small business websites drop off page one leaving business owners scrambling to figure where all their leads went and why their phones aren’t ringing.

Local Video marketing gives you an advantage over your competition and when used properly will actually generate leads and phone calls on its own. Remember, YouTube is the second largest search engine in the world, and guess what? It is owned by the largest search engine in the world, Google.

Over the years we have seen that Google has a habit of slapping websites when they get to big, but they have a special relationship with YouTube. They own it! That is one reason why local video marketing when done right can grab you page one rankings in Google for great keywords.

Most Small Businesses are doing Video Marketing all wrong!

Many small businesses that are currently using video on their websites are not getting their money’s worth. A well made and search engine friendly video should be driving traffic to your website. That is where YouTube video marketing can really help your small business attract more customers.

There are so many good reasons to put video on your website.

  • It keeps people on your site longer
  • It combines the power of audio and visual
  • Consumers prefer video
  • It converts – most people take immediate action after watching a video

MYTH.. Producing and marketing videos is too expensive for small businesses on a budget!

That is probably the number one reason most small businesses are not using videos in their local marketing. The fact is you do not have to produce Hollywood quality videos to get great results.

If you do not have the software, video camera, or search engine expertise to produce and distribute your videos, find a local marketing company that can not only produce the videos but also optimize them for the search engines.

What does all of this mean to you?

Remember, consumers are looking for information about your business, customer testimonials, before and after info, not million dollar productions! Keep your videos short, informative and with a little bit of personalization and don’t spend thousands of dollars doing it.

Video marketing is big and is only getting bigger. When properly administered your videos will not only grab top ranking spots in Google, they will also satisfied the needs of your prospects and motivate them to take action. Every video should have a call to action that directs the viewer to do something that will put them in touch with you right after they watch it!

What should you do next?

Blue Ridge’s highly professional & experienced team is ready to help your business succeed, after all your success is our success. Call today for a free consultation and find out if we can help you!