E-Mail Campaign

Email Campaign


Email Marketing: Staying in touch with your Customers

Email marketing has always been an attractive marketing strategy to online businesses as it allows them to quickly, easily, and cheaply engage their most loyal customers. Email marketing has grown into an effective industry that compliments other marketing strategies quite well, and raises the growth potential for companies wishing to reward their customers and obtain new ones.


Newsletter is a type of email marketing. They usually take the familiar format created & distributed on a regular basis to the subscribed customers. For desired effectiveness Newsletters need to be informative on the products and services that you are offering. They should also include the details of your new products and services and be linked to the website of your company and the social media accounts.

Transactional email:

Transactional email is another type of email marketing. They are usually emails that businesses send to their customers about a given transaction. At times it may take the form of a request to purchase a given product or service. Many customers usually read such emails so it is very effective method of increasing sales. It is important to include a number of links to other services that you offer or better still a coupon that will encourage the customer to come back.

Promotional email:

Promotional email to subscribers can be very effective tool to bring them back to the store. Emails can include Coupons, Special Sales, Product discounts or Events. Properly written emails can convince and motivate customers to take advantage limited opportunities. Email communication is timely, efficient, revenue generating and cost effective.  In terms of ROI, it is unparalleled, providing a return of almost $41 per $100 dollar spent, far ahead of other online channels (mobile – $10.51, social media – $12.71, display – $19.72 and search – $22.24), according to the Direct Marketing Association’s recent report The Power of Direct Marketing report.

Email Marketing is a reliable way for you to connect with your customers, and for customers to share your email message with their networks. And the more customers spread the word about your business, the more you grow.

What does all of this mean to you?

Today, Email marketing is very effective and useful source of marketing and run a profitable business along with other sources of marketing. This is why, the number of users of Email marketing is rapidly increasing.

Blue Ridge’s highly professional & experienced team is ready to help your business succeed, after all your success is our success. Call today for a free consultation and find out if we can help you!