PPC/SEO Marketing

PPC / SEO Still the best Marketing Tools

PPC

PPC: Pay Per Click Marketing

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers’ website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser’s keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Content websites commonly charge a fixed price for a click rather than use a bidding mechanism.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of today. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list—with some CPCs as low as $0.01. Very popular search terms can cost much more on popular search engines. The PPC advertising model is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters.

PPC, or Pay-Per-Click, campaigns can yield extraordinarily high traffic volume when done correctly. While not all businesses are geared toward a successful PPC campaign, most of them do exceedingly well with the help of a focused and customized PPC campaign. Our business is to evaluate your needs and how a PPC campaign can create better SEO as well as conversions with each click through. To do this, the Blue Ridge Local Business Marketing’s SEO consultants will evaluate your business and the possible ROI (return on investment) that a PPC campaign can deliver. We then work with you to determine the type of PPC campaign that will best serve you.

GOOGLE ADWORDS:

Google Adwords is the platform that we advertise your site in the Sponsored Links on Google.com through pay per click marketing. For more information on our Google Adwords pay per click marketing campaign management services, and to find out how to receive $100 in FREE ADVERTISING on Google, please call 571-445-0606.

SEO: Get Ranked High in Organic Search Results

Search Engine Optimization is a term used to describe a process of improving the volume of traffic to a web site from search engines in the natural search results.

As an innovative and successful web designer and search engine optimizer, Blue Ridge Local Business Marketing’s team has spent thousands of hours mastering the intricacies of Search Engine Optimization. “Studies show that close to 90 percent of online sales are generated by search engine queries, and that over 210,000,000 web searches are being performed on a daily basis. Since very few businesses of any kind would survive if they suddenly lost 90 percent of their leads, you can easily understand why SEO is such a critical element in having a successful website.

How does SEO works?

Search Engines like Google, Yahoo!, etc. index pages on the Web by using what are commonly known as “spiders.” The “spiders” use links on web pages as a sort of freeway, traveling from site to site by following links. When the search engine finds a new web page, it will “crawl” the code on the page and transport it back to its datacenter. The “spider” may visit “indexed websites” everyday in order to keep the index fresh.

For example, Google’s database maintains billions of pages. They use a proprietary formula (or algorithm) to “score” the relevancy of websites for each search query. The highest ranking or “most relevant” websites for a specific query are listed first in the search results.

What does all of this mean to you?

Grow your business with successful PPC campaign & highly Search Engine Optimized website.

Websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Being number one in Google, according to Optify, is the equivalent of all the traffic going to the sites appearing in the second through fifth positions.

PPC campaign is still the best method of advertising and a properly optimized SEO website will bring more organic (Free) traffic to your site, which means more profit for your business.

Blue Ridge’s highly professional & experienced team is ready to help your business succeed, after all your success is our success. Call for a free consultation and see if we can help you!